Total and Careem Launch Road Safety Campaign in Egypt

total and careem



Cairo, May 10, 2017:

Global energy group Total, and Careem, the region’s leading app-based car booking service, signed an agreement today launching a joint road safety campaign in Egypt spanning multiple activations to raise awareness, contributing to safer roads.

The Total-Careem road safety initiative - launching in Cairo and Alexandria as a first phase - will share safety enhancing tips via social media, outdoor and radio platforms. Total will sponsor Careem’s mobile application and run promotions customized for Careem users at Total stations and Bonjour shops. Total customers will also enjoy free Careem rides through promotional codes.

"As one of the main automotive industry players in Egypt, it is our role to help enhance the safety of passengers on the road in any way we can," said Ian Lepetit, Total Egypt Managing Director. "Safety is one of Total’s core values, it is part and parcel of everything we do. We adhere to strict safety standards as part of our Health Safety, Environment, and Quality management system which applies to all work processes, including road transportation. We are very happy to partner with Careem, a rising star on Egypt’s roads, to make a positive difference by improving road safety in Egypt and enhancing the services provided to our customers for a much better commute."

“At Careem, we are very serious about promoting road safety. Our Captains have to complete special training courses on road safety, how to deal with customers and how to use the app. and complete a safety training exam before joining our network,” said Ramy Kato, Careem’s Head of Egypt Operations & Vice President of Careem Care. “And because we are an advocate of road safety, we’re committed to a seamless and hassle-free experience that ultimately offers the best transportation option to our customers. We are delighted to work with a global leader like Total on such a great initiative. This is an obligation we are committed to and one that also allows us to continuously enhance our riders’ experience."

According to the Central Agency for Mobilization and Statistics (CAPMAS) and the World Health Organization report issued in 2015 on the mortality rate from car accidents, Egypt ranked 16th in the Arab world and 109th globally out of 180 countries with 12.8 deaths per 100,000 people. Human error represented 64% of the causes of road accidents in 2015, followed by the technical condition of the vehicle with 21.9%, and road conditions at 2.4%. Private cars caused the highest number of accidents at 36.8%, followed by transport vehicles at 27.8%, and finally taxis at 18.9%.


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