Rubia Awareness Campaign Hits Egypt’s Microbus Stops

20-8-2017

Last week Total Egypt launched a Rubia awareness campaign across the country, taking over microbus stops to attract drivers’ attention to the brand and introduce them to its uses and benefits.

The campaign starting points on August 12th were Alexandria (El Mogamaa & El Saa Stops) and Marsa Matrouh (El Dabaa Stop) and branded gifts - including towels and stickers - were distributed to drivers and visitors, encouraging them to seek out more information about Rubia.

The Total Egypt truck handing out these branded gifts did not stop there but moved on to Kafr El Dawar on the 14th of August, and will slowly but surely make its way across most of the country’s governorates, including El Beheira, Kafr El Sheikh, El Gharbia, El Menoufya and El Sharkia. Next up on its journey will be Port Said, Ismailya, Suez,  Giza, Fayoum, Beni Sueif, El-Menia, Assiout, Sohag.

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